Direct Mail vs Email Fundraising

Direct Mail vs Email Fundraising

When a campaign underperforms, one of the first questions nonprofit leaders ask is whether the problem is the channel. That is why direct mail vs email fundraising comes up so often in budget meetings. The real answer is less about picking a winner and more about...
How to Align Print and Digital Outreach

How to Align Print and Digital Outreach

A donor receives your appeal letter on Tuesday, sees a matching email on Wednesday, clicks a social ad on Friday, and gives on Sunday. That path is common. The problem is that many nonprofits still plan each touchpoint separately. If you want better response rates and...
Nonprofit Direct Response Planning Guide

Nonprofit Direct Response Planning Guide

When a fundraising campaign underperforms, the problem usually starts long before the mail drops or the emails go out. It starts in planning. A strong nonprofit direct response planning guide is not about adding more meetings or more paperwork. It is about making...